Building a Purpose Driven Culture
Successful purpose driven brands build strong and deep corporate cultures. Those cultures must be systemically and holistically aligned with the businesses mission, vision and values. Purpose based cultures impact and influence all aspects of the business and must be invented and reinvented as a business grows and evolves. Hear about how Seventh Generation built and maintained a culture that created an outstanding place to work, supported a brand that engendered tremendous customer loyalty and created significant financial value.
Jeffrey Hollender is CEO, co-founder and Board Chair of the American Sustainable Business Council, which through its national member network represents more than 250,000 businesses in a wide range of industries. He was co-founder and CEO of Seventh Generation, which he built into a leading natural product brand known for its authenticity, transparency, and progressive business practices.
Hollender is also the founder of Sustain Natural, that develops and markets sustainable feminine care products for women; and a strategic advisor and former Board Chair of Greenpeace US. He is currently an Adjunct Professor of sustainability and social entrepreneurship at the Stern Business School, New York University. He is also the author of his seven books, including most recently, “The Responsibility Revolution: How the Next Generation of Businesses Will Win and Planet Home.”