Beautycounter is the leader in the safer skincare and cleaner cosmetics category. The Santa Monica, CA-based brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy to update federal regulations that have stood largely unchanged since 1938. The company’s mission is “to get safer products into the hands of everyone.” Beautycounter develops and distributes nearly 100 products across skincare, color cosmetics, advanced anti-aging, kids, baby and personal care collections. Beautycounter is a Certified B Corporation. Founded by Gregg Renfrew in 2011, Beautycounter launched in 2013 as a direct-retail brand that is now available through 25,000+ consultants across North America, online at Beautycounter.com, and through strategic partnerships including J.Crew, goop, and a limited-edition collection with Target.