The LEGO Group

Gold Business Member

The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932. We are the masters of reinvention. The first brick we made over 60 years ago is as culturally relevant today as it always was (and still fits too!). And that’s because it is only ever one half of the toy. The other half is the child. LEGO play offers the chance of constant discovery – the possibility of creating something new every time. We are a company that will always be creating, inventing and having fun.

Our company slogan is “only the best is good enough,” and that extends to our role as a corporate citizen.

The LEGO Promises:

  • People – We are committed to upholding human rights and ensuring safe, healthy and respectful workplaces for our employees. We strive to champion responsible business principles across the company.
  • Play – We know that play is vital to every child’s development. When children play, they learn to solve problems, to be creative, and to become resilient. It helps them thrive in a complex and challenging world.
  • Planet – We want to play our part in helping build a sustainable future and make a positive impact on society and the planet, which children will inherit. We believe we have a responsibility to minimise the environmental impact of our operations and aim for zero environmental impact on the planet.
  • Partner – Play helps all of us imagine and create a better, brighter world for children. Working with our partners and local communities, we will continue to do our very best to nurture these builders of tomorrow, their environment and communities.