CEO, Seventh Generation
Joey has 23 years of experience in marketing. He began his career at Procter & Gamble (P&G), based out of their Toronto, Paris, and London offices. While there he established new markets in the U.K. for a diverse array of products, such as Sunny Delight, hair care products, and home-care products. After leaving P&G, Joey joined Diageo, where he marketed brandssuch as Smirnoff Ice and Captain Morgan, doubling the company in size to over $1 billion. Joey earned a Bachelor’s degree in Business Administration from Ivey Business School at Western Ontario University.