JEFFREY HOLLENDER, Co-Founder, Former CEO of Seventh Generation, Joins ASBC as CEO

Media Release

DATELINE – APRIL 1, 2019 – Today, the American Sustainable Business Council (ASBC), a network of companies and business associations committed to the triple bottom line of People, Planet, and Profit, announced that Jeffrey Hollender, ASBC’s Co-founder and Board Chair, is stepping in as CEO, effective immediately. As CEO, he will support the organization’s next steps in successfully building toward a sustainable economy.

Hollender is the co-founder and former CEO of Seventh Generation, the nation’s leading brand of sustainable household and personal care products. Hollender has a nine-year history with ASBC.

About the transition, David Levine, ASBC’s President and Co-founder said, “With Jeffrey on board in this critical role for our organization, ASBC’s prospects have never been brighter and we are poised for some incredible change, in driving public policy and market shifts in the areas of ‘High Road’ workplaces, climate change, sustainable packaging and a greener infrastructure.” “Now more than ever the country needs an engaged business community to step up and be heard. Jeffrey is one of leaders that understand the benefits of transforming companies from the inside and the incredible importance of bringing that business voice and power into the public arena,” continued Levine.

About Jeffrey Hollender:

Hollender is co-founder and former CEO of Seventh Generation, which he built into a leading natural product brand known for its authenticity, transparency, and progressive business practices. In 2016, Seventh Generation was sold to Unilever. Hollender is also the founder of Sustain Natural, which together with his wife Sheila and his daughter Meika develops and markets sustainable feminine care products for women. Hollender is also Adjunct Professor of sustainability and social entrepreneurship at the Stern Business School, New York University. Hollender is a strategic advisor and former Board Chair of Greenpeace US; and the author of seven books, including most recently, The Responsibility Revolution: How the Next Generation of Businesses Will Win and Planet Home.

The American Sustainable Business Council advocates for policy change and informs business owners, policymakers and the public about the need and opportunities for building a vibrant, sustainable economy. Through its national member network it represents more than 250,000 businesses in a wide range of industries. www.asbcouncil.org